ChatGPT Custom Actions: Turn GPTs Into Real Business Systems

GPTs are powerful but disconnected. Without access to real company data, they become clever demos that never make it into production. Custom Actions changes that. By enabling safe, governed API calls from inside a GPT, teams can pull CRM data, update documents, query systems and automate real processes.

In this session, we’ll explore why Custom Actions matter, how they work and how enterprises are deploying them across sales, HR, operations and support. We’ll also cover emerging integration patterns, governance best practices and recent updates from OpenAI on enterprise security and developer tooling.

What You’ll Learn

• How Custom Actions create real operational value inside GPTs
• Patterns for safely connecting GPTs to systems like CRM, HRIS and internal knowledge
• Governance frameworks for IT and business teams
• The difference between prompt-based GPTs and data-connected GPTs
• How enterprises are building measurable value with integrated workflows

Who Should Attend

• CIOs, CTOs and Heads of IT
• Operations and Transformation leaders
• Product, Data and Automation teams
• Business function leaders exploring AI-enabled workflows
• Anyone evaluating GPTs for real business execution

What You’ll Leave With

• A clear understanding of how Custom Actions work and when to use them
• Patterns and templates for integrating GPTs with enterprise systems
• Governance approaches that reduce risk and eliminate shadow AI