Pricing
Clear pricing for a programme you can defend.
You've committed to Anthropic. Here's what implementation costs, across four pillars you can engage on their own or as one programme, plus the Kowalah Platform on its own. All figures exclude VAT.
Real numbers, not a quote. Most services firms hide pricing; we publish ours so you can plan with confidence, then scope the specifics together.
Just want the platform? Start free →01
Strategy & Advisory
The entry point for most programmes. AI programme design, governance, and roadmap, including the Vision Map Workshop, process mapping, architecture decisions, and a Statement of Work.
Explore Strategy & Advisory →From £15,000
At 1,000 employees: £15,000–£25,000
Scoped per engagement. Regulated industries (financial services, legal, healthcare) sit at the upper end. Can stand alone or open a full programme.
02
Design & Build
Agents and workflows taken into production, priced by what goes live rather than the days it takes. Every build starts with the outcome it has to deliver and the baseline it's measured against. Pre-built agents from our library bring cost toward the lower end.
Explore Design & Build →Agent in production
From £15,000
One defined agent or workflow, live in your Claude environment, with its success measure agreed before the build starts.
Process redesigned
From £50,000
One end-to-end process rebuilt around Claude: agents, integrations, your Agent Hub set up, and the team handed over. Measured against its baseline.
Full programme at 1,000 employees: £100,000–£200,000
03
Change Enablement
The full programme taking an organisation from pre-AI to post-AI. Priced per employee, with the per-employee cost falling at scale. The pillar where programmes succeed or fail.
Explore Change Enablement →From £155 per employee
At 1,000 employees: £220 per employee · approx. £220,000 total
Regulated industry, multi-language, or accelerated timelines adjust the base. Model your specifics, including platform licensing, in the AI Programme Calculator.
04
Managed Services
The ongoing partnership every programme transitions into. A named Client Partner, an annual expert-request allocation, CXO peer groups, business reviews, and platform access. Three tiers by size and support intensity.
Explore Managed Services →Standard
£170,000/year
~1,000–2,000 employees
Professional
£280,000/year
~2,500–5,000 employees
Enterprise
£460,000/year
~5,000–10,000 employees
Annual commitment, invoiced monthly. Platform access included. Bespoke project work is scoped separately.
Full programme estimate
A complete year one for a 1,000-employee organisation.
Mid-range across all four pillars. Excludes AI platform licensing (Anthropic Enterprise). The AI Programme Calculator models the full investment.
Strategy & Advisory
£20,000
Design & Build
£150,000
Change Enablement
£220,000
Managed Services (yr)
£170,000
Total year one
~£560,000
The Kowalah Platform, standalone
Run your own programme on the platform.
Start free, without a services contract. You pay for contributors, the people who build and maintain your AI Operating Model. Everyone else views for free.
Self-serve Sign up and start today
Free
£0
No card, no time limit
For one person mapping their AI Operating Model.
Includes:
- 1 contributor
- Up to 5 viewers
- Sign in with Google or Microsoft
- Map processes, systems and AI tools
- Programme review and outcome tracking
- Your own opportunity backlog
- Claude connector
Team Recommended
£20 per contributor / month
£16 billed annually, save 20% · from 3 contributors
For a team building the model together.
Everything in Free, and:
- Up to 25 contributors
- Up to 250 viewers, free
- Up to 50 processes
- Redesigns, quality bars and approvals
- Export and steering pack
- Bulk invites from CSV
- Agent Hub, up to 5 agents
- 14-day Team trial when you start free
Organisation-wide Set up with us, billed annually
Business
From £12,000 a year
Billed annually
For rolling the model out across the organisation.
Everything in Team, and:
- 50 contributors included
- Unlimited viewers
- Unlimited processes
- Agent Hub, up to 25 agents
- Projects: deliverables, tasks and risks
- Kowalah Agent in Teams, Slack and Google Chat
- Accelerator library
- SCIM user provisioning from Microsoft or Google
- Admin controls
- Adoption reporting
Enterprise
From £30,000 a year
Billed annually
For large or regulated organisations.
Everything in Business, and:
- Agent Hub, unlimited agents
- Integrations with Slack, Google Drive and more
- Governance overlay
- Data residency and custom terms
- Named support
- Kowalah managed services alongside
Viewers are free on every plan, including from their own Claude. Every plan signs in with Google or Microsoft. Agents run on your own Anthropic API key. Platform prices exclude VAT and sales tax. See what the platform does →
Questions
Pricing, briefly explained.
Can we engage one pillar without the others?
Yes. All four pillars can be engaged independently or as a combined programme. Most clients move Strategy & Advisory → Design & Build → Change Enablement, then transition to Managed Services, but the entry point is wherever you are.
How does Change Enablement pricing work?
It's priced per employee receiving enablement, and the per-employee cost falls at scale because a large part of the programme is fixed. Regulated industries, multi-language rollouts, and compressed timelines carry documented adjustments. The AI Programme Calculator models your specifics, including platform licensing and internal resource costs.
Why isn't Design & Build priced by the day?
Because you're buying an outcome, not our time. Each build is priced by what goes live: the process, the systems it touches and the integrations it needs.
What does a complete year-one programme cost?
Use the size toggle on the programme estimates below for an order-of-magnitude figure across all four pillars. Actual scope depends on complexity, regulatory environment, and how many departments are in play, which is exactly what the Vision Map Workshop pins down.
Is the Kowalah Platform available without a services contract?
Yes. Start free on your own, then move to Team when others want to help build your AI Operating Model. Business and Enterprise are for rolling the model out across the organisation, and sit alongside our managed services when you want them.
What counts as a contributor?
A contributor is someone who builds and maintains your AI Operating Model: mapping processes, recording systems and AI tools, proposing redesigns. Everyone else is a viewer, and viewers are free on every plan, in the app or from their own Claude.
What happens when the Team trial ends?
New organisations get a 14-day Team trial when they start free. When it ends you move to Free, and you keep everything you've built. Upgrade to Team whenever you're ready.
Can we move between plans?
Yes. Move from Free to Team in the app at any time. Business and Enterprise are set up with us; talk to us when you need more than Team's 25 contributors, 50 processes or 5 agents in the Agent Hub, or need Projects, the accelerator library or SCIM provisioning.
How is Business billed?
Annually. Business starts at £12,000 a year and includes 50 contributors, unlimited viewers and up to 25 agents in the Agent Hub. Every plan signs in with Google or Microsoft; Business adds SCIM, so users are provisioned from your Microsoft or Google admin console.
Who pays for Claude usage when our agents run?
You do, directly. Agents in the Agent Hub run on your own Anthropic API key, so Claude usage is billed by Anthropic under your own agreement. The plan price covers the platform.
Ready when you are
Get a number for
your programme.
A Vision Map Workshop turns these ranges into a scoped, defensible proposal within five working days.