ChatGPT by OpenAI
When your employees think AI, they think ChatGPT. It's what's already on their phone. With over a million businesses using it globally, a mature enterprise offering, and a rapidly expanding ecosystem from coding agents to AI browsers, ChatGPT remains a cornerstone of most organisations' AI strategy.
Expert ChatGPT deployment and enablement
Why Organisations Choose ChatGPT
When your employees think AI, they think ChatGPT. That built-in familiarity is a genuine strategic advantage, it means faster adoption and less change resistance. Combine that with a mature enterprise platform and a model lineup that now spans conversational AI, autonomous coding, and agentic workflows, and ChatGPT remains central to most organisations' AI strategy. Kowalah has been deploying it since the earliest enterprise release.
- Most widely adopted AI platform with over 1 million businesses globally
- Mature Enterprise tier with SSO, SCIM, audit logs, and SOC 2 compliance
- GPT-5 model series with specialised variants for coding, reasoning, and professional knowledge work
- Custom GPTs for tailored, role-specific AI assistants deployed across teams
- Responses API and the newly released Frontier platform for building enterprise AI agents
- Atlas, OpenAI's AI-powered browser with agent mode and browser memories
The ChatGPT Ecosystem
ChatGPT has evolved from a chatbot into a comprehensive enterprise AI platform. Here's what each component delivers and how we help organisations use it.
ChatGPT
Core PlatformThe conversational AI assistant that needs no introduction. Available on web, desktop, iOS, and Android, ChatGPT handles everything from quick questions to deep research, with web browsing, file analysis, image generation, and voice conversations built in.
Key Benefits
- Broad familiarity means faster adoption across your organisation
- Advanced Voice Mode for natural, real-time voice conversations
- Built-in web browsing, image generation, and Code Interpreter
- Shared Projects for organising conversations, files, and custom instructions across your team
- Memory across conversations for personalised, context-aware responses
Use Cases
Custom GPTs
Tailored AssistantsSpecialised versions of ChatGPT configured with custom instructions, knowledge files, and API connections. Custom GPTs let you create purpose-built AI assistants for specific roles, processes, or departments, deployable across your organisation without any code.
Key Benefits
- No-code creation through an intuitive builder interface
- Knowledge file upload for domain-specific expertise
- API Actions for connecting to internal systems and third-party services
- Organisation-wide deployment through Enterprise workspace
- 19x increase in structured workflow usage across Enterprise customers
Use Cases
ChatGPT Enterprise
Enterprise GradeThe enterprise deployment of ChatGPT with security, compliance, and admin controls built for large organisations. Enterprise includes unlimited higher-speed access, extended context windows, SSO, SCIM provisioning, and data that is never used for model training.
Key Benefits
- Data never used for model training, with configurable retention policies
- SSO (SAML 2.0) and SCIM provisioning for automated user management
- Admin console with usage analytics and adoption dashboards
- SOC 2 Type 2 certified with GDPR compliance and HIPAA BAA available
- Unlimited higher-speed access to the latest models
Use Cases
Responses API
Developer PlatformOpenAI's API for building your own AI-powered applications and agents. The Responses API combines a clean request/response model with powerful built-in tools, including web search, file handling, computer use, and function calling, with server-side state management so you can focus on your application logic.
Key Benefits
- Server-side state management for building production applications
- Built-in tools: web search, computer use, code interpreter, file search
- MCP-compatible Apps SDK for building agent interfaces
- Works across the full GPT-5 model lineup including specialised coding models
- Deep research capability for extended multi-step information synthesis
Use Cases
Codex
Coding PlatformOpenAI's agentic coding platform, available as a desktop app, CLI, IDE extension, and on the web. Codex agents run in isolated cloud sandbox environments, working autonomously on features, bug fixes, and pull requests. Multiple agents can work in parallel across your codebase without conflicts, powered by the GPT-5.3-Codex model.
Key Benefits
- Multiple agents working in parallel across projects via isolated worktrees
- Available everywhere: desktop app, CLI, IDE extension, and Codex Cloud on the web
- Cloud sandbox environments for safe, isolated code execution
- Built-in Skills for code understanding, prototyping, and documentation
- Automations for routine work like issue triage, CI/CD, and alert monitoring
Use Cases
Atlas
AI BrowserOpenAI's AI-powered web browser with ChatGPT built into its core. Atlas understands what you're trying to do on the web and can help you right where you are, with browser memories that build context from your browsing, and an agent mode for premium subscribers that can take actions like booking, filling forms, and creating documents.
Key Benefits
- ChatGPT integrated directly into the browsing experience
- Browser memories that retain context from visited sites for personalised assistance
- Agent mode that can take actions on the web on your behalf
- Auto search switching between ChatGPT answers and Google results
- Available on macOS with Windows, iOS, and Android coming
Use Cases
Why Kowalah + ChatGPT
We've been deploying ChatGPT since its earliest enterprise release. That depth of experience means we know the platform inside and out.
Enterprise Deployment Experience
From SSO configuration to Custom GPT libraries to governance policies, we've deployed ChatGPT across organisations of every size. We know the operational details that make deployments successful.
Custom GPT Development
We build purpose-built Custom GPTs that drive real adoption, from sales enablement tools to compliance assistants to onboarding guides. Our Expert Requests service keeps new GPTs flowing as needs evolve.
Platform-Agnostic Honesty
We'll tell you where ChatGPT excels and where Claude or another platform might be a better fit. Our job is to recommend what works for your use case, not to sell you a single vendor.
Change Enablement Focus
Technology deployment without adoption is wasted investment. We build training programmes, ambassador networks, and governance frameworks that drive real usage across your organisation.
How We Deploy ChatGPT
A proven approach that maximises adoption and delivers measurable outcomes.
Plan & Configure
We assess your use cases, recommend the right ChatGPT tier, configure your Enterprise workspace with SSO and security policies, and plan your Custom GPT library, as part of our AI Implementation engagement.
Build First Wins
Working with your key people, we build Custom GPTs and workflows that solve real problems, creating internal proof points and champions.
Enable Your Organisation
Structured AI Training programmes, AI ambassador networks through our Change Enablement framework, prompt libraries, and governance frameworks that drive adoption beyond the initial pilot.
Scale & Iterate
Ongoing support through Expert Requests for new Custom GPTs, Codex and Responses API development, and continuous optimisation as OpenAI releases new capabilities.
Ready to Deploy ChatGPT?
Let's discuss how ChatGPT can work for your organisation. We bring honest, experienced guidance to every conversation.