ChatGPT for Marketing Leaders

Marketing teams are already “using AI” — but usually in unstructured, one-off ways that create inconsistent messaging, variable quality and governance headaches. Individual marketers experiment with ChatGPT, but leaders lack a clear, repeatable way to embed it into campaigns, content operations and brand workflows.

This session is designed for Marketing Leaders who want to move beyond experimentation. We’ll look at how to use ChatGPT to speed up strategy, briefs and content production, while protecting brand voice and quality. You’ll see how leading teams are building shared accelerators, aligning AI usage with brand guidelines and measuring the impact on pipeline and productivity.

What You’ll Learn

• How ChatGPT fits into the modern marketing workflow (not just copywriting)
• Patterns for generating on-brand briefs, campaigns and multi-channel content
• How to maintain brand voice and quality when multiple people use ChatGPT
• Ways to repurpose core assets into emails, social, landing pages and sales enablement
• How to design simple accelerators and playbooks your team can adopt quickly

Who Should Attend

• CMOs, VPs of Marketing and Heads of Marketing
• Demand generation and digital marketing leaders
• Content, brand and marketing operations managers
• GTM leaders responsible for campaign performance and messaging
• Anyone accountable for how their organisation uses AI in marketing

What You’ll Leave With

• A practical framework for where and how to use ChatGPT in marketing
• Example prompts and workflows for briefs, campaigns and content repurposing
• Ideas for team-wide accelerators that keep output on-brand and consistent
• Clear next steps for safely scaling AI usage across your marketing organisation