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Claude Skills: Build Custom AI Workflows for Your Team

07 January 2026
3:00 PM UTC
1 hour
What Claude Skills are and why they matter now When to use Skills vs Prompts vs Custom GPTs How to design a skill for your team's workflows Building your first skill with the Kowalah platform Deploying skills across your organization

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About This Webinar

Claude Skills launched in the second half of 2025 and are rapidly becoming the open standard for AI workflows across platforms. This isn't just another feature - it's a complete shift in how teams work with AI. Leaders who learn to build and deploy skills to their teams will have an unfair advantage in 2026.

If you're thinking "this is the year I need to get my head around AI," this webinar is your starting point. No technical background required.

What you'll learn:

  • What Claude Skills are and why they're different from prompts or Custom GPTs
  • When to use Skills vs other AI tools (decision framework)
  • How to design a skill that transforms your team's workflows
  • Step-by-step walkthrough of building your first skill
  • How to deploy and share skills across your organization

We'll demonstrate the Kowalah platform's skill-designer tool and show real examples of skills in action - including the content-writer and webinar-writer skills that have transformed manual processes into high-quality, repeatable workflows.

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About Your Host

Charlie Cowan

Charlie Cowan

Founder & CEO, Kowalah

Charlie hosts our Wednesday Webinars, sharing practical AI strategies and insights to help organizations accelerate their AI adoption journey. With deep expertise in AI leadership and implementation, Charlie provides actionable guidance for executives and teams navigating AI transformation.

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