Prompt Engineering for Business Results (Not Academic Theory)

Most people prompt ChatGPT like they talk to a search engine, leading to long, inconsistent or low-value responses. This session focuses on the practical prompting patterns that deliver real business results. We’ll break down the structures, constraints and techniques that consistently produce clearer thinking, better writing and faster analysis across your organisation.

You’ll learn how to move beyond one-off clever prompts toward reusable workflows that teams can adopt instantly.

What You’ll Learn

• The prompting patterns that consistently improve quality, clarity and speed
• How to structure inputs so ChatGPT produces repeatable, business-ready output
• The difference between “clever prompts” and scalable prompting systems
• How to turn good prompts into reusable workflows and team accelerators

Who Should Attend

• Business leaders looking to improve organisational AI usage
• Managers and team leads rolling out ChatGPT across functions
• Operations, HR, sales, marketing and support teams using ChatGPT daily
• Anyone frustrated with inconsistent results from ChatGPT
• Teams wanting a structured approach to prompting and workflows

What You’ll Leave With

• Templates for clearer emails, proposals, analysis and communication
• A framework for turning prompts into repeatable team workflows
• Greater confidence in getting consistent, high-quality results from ChatGPT